7-Eleven Returns with an Upgraded Version, 7CAFé.

27 March 2024

Kampar’s 7-Eleven returns on March 26 after renovation, with an upgraded concept ‘7CAFé’.

Kampar’s 7-Eleven was first opened in 2005, and it was finally upgraded to 7CAFé this year, though the first 7CAFé in Malaysia was launched in 2022.

The main difference between 7-Eleven and 7CAFé is that 7-Eleven is traditionally known as a convenience store, offering a wide range of products including snacks, drinks, groceries, and basic household items, while 7CAFé focuses on providing a café-like experience along with the convenience store offerings.

7CAFé offers grab-and-go food options including onigiri, various flavours of pau, snacks like chicken fingers, hash browns, curry puffs, popcorn chickens, breads and pastries like muffins, bagels, and custard danish. Also, it provides freshly brewed coffee, affogato and soft-serve ice cream.

Another interesting part of 7CAFé is the way food is ordered. The counter displays different order cards representing the foods and drinks, and customers are required to pick the cards before paying and enjoying their meal.

The competition among convenience stores in Kampar intensifies due to the increasing number of competitors, including Family Mart, CU Mart, myNEWS, and KK Mart. The upgrade of 7-Eleven this time can be said to be a measure taken to deal with competitors.

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经过一场彻头彻尾的大改造后，金宝新街场7-11连锁便利商店（7-Eleven）于日前以全新概念的7-11咖啡厅（7CAFé）身份回归，结合咖啡店与便利商店的营运模式，新增了自助点餐及热食区。

7-11连锁便利商店（7-Eleven）金宝分店是于2005年正式投入营业，尽管全马首家7-11咖啡厅（7CAFé）是在2022年就已经存在，但直到今年其金宝分店才获得升级。

7-11连锁便利商店与其咖啡厅的主要差别在于所提供的商品与服务，7-11过往的定位更像是传统便利商店，仅售卖零食、饮料杂货与基本家具用品在内的各种商品，而7-11咖啡厅在售卖上述商品的同时，还更着重于提供顾客如咖啡厅一般的体验。

全新的7CAFé如今提供更多的食物选项，其中有饭团、各种口味的包子、软雪糕、小吃如鸡柳、土豆饼、咖喱角、爆米花鸡、以及包括松饼、贝果和丹麦面包在内的各种烘焙食品，同时，饮料方面还提供即磨咖啡、意式浸泡咖啡等。

值得一提的是7CAFé推出了全新点餐方式，柜台上展示了不同食物以及饮料的点餐卡供顾客选择，顾客在挑选了属意的食物卡片后，便可直接前往柜台前付款，并享受美食。

金宝便利商店的竞争随着竞争对手数量的增加变得愈发激烈，其中包括Family Mart、CU Mart、myNEWS和KK Mart。鉴于此，此次7-11的升级可说是为了应对和追赶上竞争对手而做出的改变。

Reported by Tay Yong Qi | 报道： 戴永齐